IMATS - my experience & haul
So anyway, I went to IMATS on Saturday, did a lot of shopping & saw some really interesting talks...the things you do at IMATS.
I got there really early so I was able to shop as much as I liked, before the queues were an hour or more long...hence the amount of shopping I managed to do ^^
So anyway, these are the goodies I bought (minus the brushes, which are a blush brush & 2 tiny eyeshadow brushes from hakuhodo & the Wayne Goss 14 - soft powder application & 5 - a tiny crease brush).
Okay, so I'm going to work in from the eyelashes. Erm, the eyelashes are all corner lashes from Eldora who were doing a 3 for £10 deal. I (totally by accident) got B202, B203 & B204. Freaky.
At the top I have the Makeup Forever Aqua Cream Shadow in 13 warm beige, Sugarpill Pigments (chromalust eyeshadows) in goldilux & lumi, OCC Loose Colour Concentrates in the new colours Twirl & Authentic, Makeup Forever Aqua Shadow Pencils in 26E, pearly peach, & 28E, pearly beige & then there is the Sugarpill Pro Palette that isn't properly out yet & in the corner the OCC Tinted Moisturiser in YO.
And underneath all of that eye stuff? There is all my lip stuff, starting with the new OCC stained gloss in concubine, then the makeup forever lip pencil in 22C, tender pink, makeup forever aqua rouge in 2, rosewood, Besame lipstick in Besame Red, OCC tarred & feathered tinted lipbalm duo & a free makeup forever lipstick I got for buying 4 things.
One of my favourite bits of being at IMATS is watching the makeup demos. This year the two I watched were an OCC demo of drag inspired makeup (OCC demos are awesome, the one I saw last year was with the brand founder & was really incredible) & the MAC demo of catwalk inspired looks for Autumn Winter 2014.
The MAC guy was saying that generally speaking, the most fashionable makeup at the minute is barely there. Just light perfecting of the skin, maybe a touch of cream blusher. No/minimal powder & light, very blended cream contours. No Kim Kardashian heavy base, heavy contour, big eyes, big lips, it's supposed to be light makeup that's a base for personality in the lips or eyes that is so blended out that it is hard to see where the colours start. Even on the lips.
Trend-wise, electric blue is apparently going to be very in - hence the blue eyebrows. Apparently this season shimmer/metallic colours are chunky - rather than subtle like you usually see in highlighters or eyeshadows. The makeup artist used one of mac's new 3D glitters over a really dark lip as an example of this, contouring with a brown, grey eyeshadow pot (also used on eyes) & a white stick foundation type thing.
The final look is basically a muddy version of summer pastel looks. It's kind of the grunge, autumn version of the pretty looks we start wearing in spring, picking the greyer version of those colours. I find myself drawn to this look whilst not liking it at all. I don't like the muddy yellow brown, I don't like the combo with the aqua mint colour (I do like the lip colour) & yet I can't stop looking at it....I guess that's the point.
I'm thinking of doing a makeup tutorial (closer to autumn) inspired my these looks but putting my own spin on them.
Anyway that's my IMATS experience ^^ I woke up at 3am to get there in time & left before the end (once I'd finished the shopping I wanted to do & seeing the demos I wanted to see) & was in bed from the minute I got home until this morning. Totally worth it ^^
P.S. the venue's access is brilliant & if you turn up in a wheelchair they let you in ahead of the queue & last year my mum got in for free as an attendant although there is no information on the website to say whether that as a one off or their general policy. Hence this year we all got tickets (me, my mum & my brother - who was there to see all the SFX makeup).